The Pillars of Digital Marketing

Over the past 15 years, we’ve done a LOT of online marketing. In that time, a few things have worked well, and a heck of a lot haven’t. 

Our focus is to apply these learnings to your business. your brand, online.

See how web development, SEO, and reputation management work together to drive traffic, engagement, and most importantly, revenue.

Website Development

Even if you do not offer products or services directly online, your website still plays a critical role not only to potential customers, but to search engines as well.

This is true whether you have a service business or a physical retail business and a “brick and mortar” presence in a community.

Search engines are increasingly using more of the search results page to curate answers or ‘snippets’ of information directly on the page. Much of a search engine’s understanding about a particular business and brand come directly from their website.

So even if the website is not the destination, it is an important source.

Search Engine Optimization

We have three jobs if we want to be at the top of search results:
1. Create the best content on the web for niche;
2. Make it easy for search engines to find and understand;
3. Increase visibility so it gets linked to, shared, and reviewed.

Beyond the website, we are also optimizing for content search engines may decide to display about your products, services, or brand – including location information and especially online reviews. So it’s critical to think about your visibility in search results holistically, not just about getting traffic to your website.

Reputation & Review Management

One of the most critical ways for a small business to be involved in social media, is in managing online reviews.

In a study by Bright Local, of the consumers who participated:

  • 95% search for local businesses online
  • 91% read online reviews about local business
  • 51% look at 2+ review sites while deciding
  • 84% trust online reviews as much as a personal recommendation
  • 73% think that reviews older than 3 months aren’t relevant

And yet, if you’ve ever asked customers for reviews, you know how difficult it is.

Customers are making decisions every day, based on the reviews they read about your business.

Is it time for the web to better represent your true reputation?

OUR PROCESS

Define/Research
Outline/Brief
Design/Layout
Implement

Let’s Work Together

Each brand is unique, so each of our projects is as well. The best way to explore the possibilities is to begin a dialogue. We look forward to speaking with you.

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